Gensler: Building Light

Kicking off ART on THE MART's 2023 summer season is a new projection by leading design and architecture firm Gensler. Titled Building Light, the work will be on view from June 8 until September 13, 2023, nightly at 9pm CT.

Designed by Anna Nelson and Franklin Guttman of Gensler’s Chicago brand studio, Building Light explores themes of discovery, urbanism, and change through four abstracted and time-lapsed vignettes. Aimed to evoke optimism and wonder, the projection speaks to what design can do for our communities and its ability to find creative solutions to society’s biggest challenges. An original soundscape from Gilded Audio, composed by Andy Chugg and Nick Dooley, will accompany the piece. Gensler is also behind the next phase of THE MART’s evolution, reimagining key spaces in one of Chicago’s most iconic architectural buildings. Gensler’s transformation of the building will create a new experience for all who enter, and the projection, planned to align with NeoCon 2023, reinforces THE MART’s role as a true global destination for design.

“Design touches many aspects of the human experience, especially in urban environments,” said Anna Nelson, Senior Brand Designer at Gensler and Building Light organizer. “Our team wanted to celebrate the power of design by depicting how individual discovery can morph into exponential impact. We’re speaking to the city as a future-thinking center of design with an aim to inspire Chicagoans and NeoCon attendees alike.”